Client: Hobton
Year: 2022

Hobton an alternative brand for an alternative office,

a new era of legal management has dawned with ALSPs.

(Alternative Legal Services Providers) are an acronym that is increasingly heard in the legal services field. This is due to the profound transformation that the legal sector is undergoing, prompting service providers to explore more efficient ways to meet the needs of the market.

And that is why we wanted to make a naming and graphic identity proposal,

that provides confidence and at the same time is dynamic, transmitting the values of a new way of working of the professional offices, more specialized, more agile and more collaborative.